Behind the Craft

OUR VISION

To honour Tanzania’s artisanship and cultural richness through thoughtful design, creating clothing that supports community, celebrates heritage, and inspires confidence in every woman

OUR MISSION

Honour artisanship.

To build meaningful partnerships with Tanzanian artisans and small workshops, supporting the growth of their craft, independence, and economic wellbeing.

Celebrate East African beauty.

To design elevated, comfortable women’s clothing using Tanzanian materials, creating soulful, modern garments rooted in heritage.

Tell stories that travel.

To share untold Tanzanian narratives with Africa and the world through design, culture, craftsmanship, and community.

Inspire confidence in every woman.

To craft garments that help women feel powerful, graceful, and at home in their own skin, wherever they are in the world.

Make Tanzanian-made fashion globally accessible.

To bring heritage-rich, consciously made clothing to women across Africa and beyond through ethical production and digital reach.

OUR VALUES

EMPOWER

We design with women in mind, creating clothing that strengthens confidence, supports identity, and celebrates individuality.

CRAFT WITH PURPOSE

We honour skilled Tanzanian makers through intentional, small-batch production that values quality, technique, and human hands.

CELEBRATE HERITAGE

We draw inspiration from the culture, communities, and landscapes of Tanzania, integrating meaning into every piece we create.

DESIGN WITH INTENTION

Every garment is made thoughtfully,  focused on comfort, longevity, versatility, and a modern aesthetic that transcends seasons.

GROW SUSTAINABLY

We prioritise conscious choices, ethical partnerships, and responsible processes that support people and protect the environment.